FITNESS COACH · PERSONAL TRAINER · CROSSFIT COACH · PERFORMANCE COACH · YOGA TEACHER

Helping people move better, get stronger and build a healthier relationship with training. With over 15 years of experience in fitness, I work across personal training, CrossFit, HYROX, Strength & Conditioning, Group Fitness, Mobility & Yoga. Whether you’re looking for a personal trainer, a coach for your next group session, or a freelance fitness professional to join your team, let’s work together.

Intro
Services
Coaching
Testimonials
Credentials
Work with me

Introduction

About “Work Your B”

TRAIN YOUR BODY. CLEAR YOUR MIND. ENJOY THE PROCESS.

Hi, I’m Willem! I’ve been involved in fitness and sport for almost 2 decades. I’ve worked with people from different backgrounds, with different goals and levels of experience.

For me, training is not about chasing perfection or making every workout as hard as possible. It’s about finding a way of moving and training that fits your life.

I believe in getting a little better every day. Not just in the gym, but in all areas of life. Sometimes that means getting stronger or fitter, but it can also mean taking better care of yourself, making time for the people around you, learning something new, or simply taking a moment to slow down.

I believe in building strength, fitness and healthy habits through consistency rather than extremes. Lift weights, run, walk, hike, swim, row, stretch, play sports. Move your body in ways that you enjoy. Training should challenge you, but it should also give you energy.

My approach is practical, straightforward and no-nonsense. I adapt the training to the person or group in front of me rather than forcing everyone into the same programme.

WORK YOUR B.

“Work Your B” originally stood for “Work Your Bliss“. The name came to me during a meditation session while completing my yoga teacher training in India. For me, “Bliss” is about finding purpose, enjoying life and making space for the things that genuinely make you happy.

services

COACHING THAT FITS THE PERSON OR GROUP, NOT THE OTHER WAY AROUND.

PERSONAL TRAINING.

One-on-one coaching focused entirely on you.

Whether your goal is to get stronger, improving your fitness, learning better movement patterns or simply becoming more confident in the gym. I create sessions around your goals, experience and current level.

Expect structured training, clear coaching and a practical approach without unnecessary complexity.

CROSSFIT COACHING.

Strength, conditioning, gymnastics, weightlifting and functional movement come together in CrossFit.

I enjoy coaching the technical side of training just as much as the physical challenge. Whether you’re completely new to CrossFit or looking to improve your movement and performance, I’ll adapt the training to your level and goals.

HYROX TRAINING.

HYROX combines strength and endurance in a unique way. My sessions focus on building your engine, getting stronger and learning how to keep moving efficiently when things get tough.

Whether you’re preparing for your first HYROX or looking to improve your performance, I’ll help you train smart, build confidence and become more comfortable working under fatigue.

STRENGTH & CONDITIONING.

A performance-focussed approach combining strength, power, conditioning, mobility and athletic movement.

Sessions are structured around your goals, sport and current level.

Training includes barbell work, functional movements, plyometrics, conditioning, mobility and core training.

GROUP FITNESS.

Group training is more than putting people through the same workout.

I create and coach sessions that are challenging, inclusive and scalable, so people with different levels of fitness can train together.

Available for group classes, small-group sessions, workshops and freelance coaching assignments.

YOGA & MOBILITY.

My background in Hatha and Vinyasa yoga has taught me the value of mobility, breathing, awareness and slowing down.

I use these principles both in dedicated yoga sessions and as part of a broader approach to movement and recovery.

Work with me

Coaching

Portfolio

SEE ME IN ACTION.

Good coaching is difficult to explain on paper. That’s why I’m building a portfolio of real coaching sessions, training environments and movement demonstrations.

Here you’ll find examples of how I coach personal training, CrossFit, Hyrox, group fitness, strength & conditioning, mobility and yoga.

This portfolio is a work in progress. More sessions and coaching examples will be added regularly.

Testimonials

WHAT OTHERS HAVE TO SAY ABOUT WORK YOUR B.

“Willem is a personal trainer with a vast amount of knowledge, which he applies to my training based on his experience. I learn a lot from him. He helps me reach my full potential and enhance my performance. Additionally, he is flexible, enthusiastic, and always willing to explain the background of an exercise or training, and why we’re doing it.”

Kiki

Willem and I have set a clear goal together. During our training sessions, he takes the time to teach proper technique and pushes you to get the best out of yourself. Not to mention, he’s a great guy. Highly recommended!

Marijn

“Willem is an incredibly enthusiastic trainer. He explains the exercises and their techniques clearly. Thanks to his detailed instructions and structured approach to training, I’ve noticed that we’re able to gradually increase the weight, intensity, or complexity of the exercises each week.”

Nicole

Since I started training with Willem, I’ve rediscovered my enjoyment of working out and have become a fitter version of myself.

Tanita

Credentials

MULTI-DISCIPLINAIRY COACHING

Over the years I’ve trained and educated myself across different areas of the industry. From personal training and strength & conditioning to CrossFit and yoga.

BACKGROUND INCLUDES:

Fitness & Personal Training
CrossFit Level 1
200-hour Hatha & Vinyasa Yoga Teacher Training
Experience coaching individuals and groups
Background in sports, education and coaching

I believe that being a good coach means staying curious. There is always another movement to improve, another person to learn from and another way to become a better coach.

That’s why I don’t see my education as something I’ve finished. It’s something I continue to build on.

CONTACT

LET’S WORK TOGETHER

If you’d like to start working with me, simply fill out the form below and select what you’re interested in. Whether you’re looking for personal training, a group session, a potential freelance collaboration or something else, I’d love to hear from you.

I’ll get back to you via WhatsApp or e-mail to discuss your goals, questions or potential collaboration.

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